Brief Summary
MY PHOTOGRAPHY WEBSITE: https://www.pixoto.com/ronnie.caplan.1
about me
I’ve had these cravings since birth. To draw, paint, sculpt, create…
This eventually led me to Parsons School of Design NYC, developing my crafts and honing my philosophy amongst the community of artists in The Village.
To pay for my passions, I landed as creative director at several ad agencies & publishing companies. I also advanced my ability to generate emotion by designing live environments as an event designer.
My work transported me to major US and Canadian cities, up and down the coast of Southern California, the Caribbean and Mexico. Along the way I continued to be enlightened by diverse peoples, absorbing their cultures through the infinite beauty & colors in their worlds.
The camera replaced my brush to capture these candid moments… to express myself in a clear-cut medium.
I think of it as pop-culture performance in photography.
​
INSPIRATIONS
Annie Leibovitz, Helmut Newton, Alfred Stieglitz, David LaChapelle, Jean-Michel Basquiat, Salvador Dali, David Hockney, Jackson Pollock, Vasily Kandinsky, Haruki Murakami, Douglas Coupland, David Hockney, Hunter S. Thompson, blazing new trails / discovering new worlds, the songs “Green Onions by Booker T & the MG's & “Get it On” by T Rex, David Bowie, Jim Morrison, the Beatles, the original Woodstock, travel, waves unceasingly breaking on the beach, then ebbing away, epiphanies, roaming through NYC & LA, set design, film (especially Quentin Tarantino), Cirque du Soleil, intense colors . . . my biggest inspiration though, is my daughter Melanie.
Since 1989, I have also excelled as an effective, forward-thinking Writer, Event Designer / Producer, Creative Director, Strategist & Photographer for clients from Puerto Rico to Montreal, Toronto to Las Vegas, Manhattan to Los Angeles - I am preeminently primed to join your team.
A strategic thinker and tireless performer, I have assembled a multi dimensional array of successes in creative ventures across North America - managing an entrepreneurial event enterprise, as well as working collaboratively with front-running PR, marketing, meeting and event planning firms and suppliers to the events industry (who I still maintain contact with).
This includes writing promotional / marketing / sales content, designing multimedia, orchestrating campaigns, producing live events, facilitating meetings, selling product and providing quality service.
I have a solid background in design and creative direction, having cut my teeth in the event world, first with my own DJ rig, planning private parties & events in Montreal and Toronto, then as Creative Director at a series of consumer and trade magazines, ad agencies and PR firms.
I’ve since honed my skills and growing reputation as a creative force to be
reckoned with, flourishing into the event practitioner I am now.
I am known for imaginative programming, creative narratives, captivating writing and better brainstorms - all designed to thoroughly motivate. I also consistently devise exciting pitches and proposals, capturing new business, solidifying existing accounts and extending visibility.
With up-to-date knowledge of current branding, PR, experiential marketing, research methodology and strategic communications . . . along with stellar writing and presentation skills, I create, sell & manage cutting edge event work that is both refined, & POPS. Choreographed, truly Multimedia EXPERIENCES for 360- degree experiential communications.
I am currently looking for the right career opportunity that will enable me to move back to Toronto, where I have lived and worked off & on for the past 30 years, and have had the pleasure of designing, selling & producing myriad campaigns, meetings, corporate events, conferences, trade shows, charity events, corporate & private parties, launches, incentives, awards galas . . .
https://www.pixoto.com/ronnie.caplan.1
Clients
HFC Financial (US) Financial
A jungle party smack dab in the middle of the El Yunque Puerto Rican rainforest for incentive winners / top performers. Event planning & execution (site selection, transportation, entertainment, décor, catering . . .) Producer / Creative Lead / Consultant
Bell Canada Telecommunications
A two-city simultaneous satellite product launch, writing & producing a live television show that bounced back & forth between 1000’s of employees watching in both Ottawa and Toronto. Event planning & execution (catering, staging, entertainment, logistics, scenario, graphic design, multimedia, collateral printed material, branding, content development, executive leadership) Producer / Creative Lead / Consultant
Tourism Toronto Travel
A 3-city Tourism Toronto USA experiential Promo Tour / Road Show (Chicago, New York, Washington). Event Planning & execution (logistics, thematic branding strategy, graphic design, printed collateral, décor, entertainment . . .) Producer / Creative Lead / Consultant
Northern Telecom Telecommunications
Trade show booth design, including interactive scenario to promote a new product Creative Lead / Consultant
Paramount Canada’s Wonderland Travel / Entertainment
Media Launch to announce Canada Wonderland’s acquisition by Paramount Parks, resulting in widespread increased interest in the theme park (scenario, logistics, catering, theme design, entertainment, Special FX. . . ) Producer / Creative Lead / Consultant
Lancome Personal Beauty Products
Media Launch for Poeme perfume. Event planning & execution (thematic décor & branding, catering, scripting, entertainment, Special FX. . . ) Producer / Creative Lead / Consultant
Merck Frosst Pharmaceutical
Workshop development and delivery for internal training of their sales staff (integrated marketing, branding, content development, multimedia, graphic design, staging, scripting. . . ) Producer / Creative Lead / Consultant
Toyota Automotive
25th Anniversary Celebration. Event Planning & execution (thematic décor & branding, staging, entertainment . . . ) Producer / Creative Lead / Consultant
Gordon Food Services Consumer Goods – Food Diversified
4-city trade & road show. Event planning & execution. Created / developed attendee contest, trade show radio concept, (brand strategy, printed collateral, graphic design, show / booth designs, soundscaping . . .) Producer / Creative Lead / Consultant
Canadian Marketing Association Marketing
Gala Awards & Dinner Dance. 5 years in a row. Event Planning & execution. (branding, thematic décor, staging & multimedia design, graphic design, content development, scripting, executive leadership . . . ) Producer / Creative Lead / Consultant
Signature Vacations Travel Launch of Signature Vacations (in conjunction with Leo Burnett) – a 3-city experiential road show across Canada. Event planning & execution (multimedia, staging, thematic branding, décor, entertainment, scripting. . . ) Producer / Creative Lead / Consultant
TD Waterhouse Financial
Merger / press launch for new name & logo for 4,500 guests in the outdoor courtyard of Commerce Court (in conjunction with Strategic Objectives) in the heart of Toronto’s financial district. A banner displaying the new logo was unveiled from the top of two 150’ high cranes. Event planning & execution (branding, staging, logistics, audio, Special FX . . .) Producer / Creative Lead / Consultant
Proctor & Gamble Housewares & Accessories Internal National Meeting / Sales Conference. Event Planning & execution (multimedia design, content development, staging, thematic branding, graphic design, entertainment . . . ) Producer / Creative Lead / Consultant
Marketing Awards Advertising
Annual Awards Gala held at Roy Thomson Hall, Toronto. Event planning & execution. Developed Sun Tzu theme, carrying over into staging, multimedia, scripting, opening video module, graphic design, MEGAprojections, executive leadership . . . ) Producer / Creative Lead / Consultant
Maid of the Mist Tourism / Travel / Attraction
Press Conference, Dinner Party & Celebration for the media launch of the Maid of the Mist 6 in a clear span tent for 1000 guests, incorporating an International theme. Event planning & execution (tenting, floor plan, logistics, thematic décor, branding, experiential entertainment, food & beverage design, multimedia, staging. . . ) Producer / Creative Lead / Consultant
Network Appliance Computer
Fire & Ice Cirque theme at The Bellagio Hotel in Las Vegas for a computer technology company’s branding & sales conference. Event planning & execution (entertainment, staging, floor plan, printed collateral, graphic design . . .) Producer / Creative Lead / Consultant
Brunico Communications / Publishing
Inaugural Annual Awards Gala, The Golden Marble Awards Gala, celebrating advertising to children at Chelsea Piers in NYC. Event planning & execution (staging, floor plan, multimedia, scripting, opening video module, graphic design, executive leadership . . .) Producer / Creative Lead / Consultant
Atmosphere Communications Agency
Brand strategy, corporate identity, marketing communications initiatives including website, printed collateral, graphic design, credentials presentation Creative Lead / Consultant
Hudson’s Bay Company Retail
Award Ceremony / formal sit-down Dinner Party for 1200 guests. Event planning & execution (staging, floor plan, entertainment, scripting, choreography, production, thematic décor & branding . . . ) Producer / Creative Lead / Consultant
Backstage Production Agency
Copywriting / scripting Copywriter
GlaxoSmithKline Pharmaceutical
Internal National Meeting / Sales Conference. Event Planning & execution (multimedia design, content development, staging, thematic branding & décor, graphic design, entertainment . . . ) Producer / Consultant / Creative Lead
IBM Computers
New building opening / Media Launch. Event planning, graphic design, creative direction & execution Producer / Creative Lead / Consultant
BASF Chemicals
New head office Opening & staff Gala Party. Event planning & execution (tenting, graphic design, entertainment, logistics, staging, catering . . . ) Producer / Creative Lead / Consultant
Coopers & Lybrand Financial
85th Anniversary Celebration. Held on the playing field of Toronto’s Skydome,, complete with everything from carnival games to hot air balloon rides (catering, logistics, scripting scenario, printed collateral, entertainment, staging . . . ) Producer / Creative Lead / Consultant
American Bar Association Law
Annual Meeting (staging, multimedia, scripting, logistics. . . ) Producer / Creative Lead / Consultant
Bell Canada Telecommunications
Incentive Awards Gala – Spain: Event planning & execution (complete thematic scenario, staging, décor, entertainment, headliner, food & beverage design, collateral printed pieces, graphic design, floor plan, logistics . . . ) Producer / Creative Lead / Consultant
American Express Financial
Annual Meeting (staging, multimedia, logistics. . . ) Producer / Creative Lead / Consultant
Bell Canada Telecommunications
Incentive Awards Gala – Cruise: Event planning & execution (complete thematic scenario, staging, décor, entertainment, headliner, food & beverage design, collateral printed pieces, graphic design, floor plan, logistics . . .) Producer / Creative Lead / Consultant
Sunquest Vacations Travel
Brochure Launch / Trade show: Event planning & execution (complete thematic scenario, staging, décor, entertainment, food & beverage design, collateral printed pieces, graphic design, floor plan, logistics . . .) Producer / Creative Lead / Consultant
City of Toronto Government / Travel
Promotional copy for tourism / travel brochure Copywriter
Airmiles Transport
Promotional copy / restaurant reviews for member brochure Copywriter
Molson Amphitheatre Tourism / Travel / Attraction
Opening Media Launch (décor, staging, logistics, special FX) Producer / Consultant / Creative Lead
Oglivy Renault Law
Team building program Producer / Consultant / Creative Lead
Ontario Hydro Environment / Electricity
Internal National Meeting / Sales Conference. Event Planning & execution (multimedia design, content development, staging, thematic branding & décor, graphic design, entertainment . . . ) Producer / Consultant / Creative Lead
Hudson’s Bay Company Retail
Media Launch of a Southeast Asian Promotion. Event Planning & execution (complete scenario, multimedia, lighting, staging, entertainment, thematic décor, floor plan, food & beverage design, logistics. . .) Producer / Consultant / Creative Lead
Royal Trust Financial
Internal National Meeting / Sales Conference. Event Planning & execution (multimedia design, content development, staging, thematic branding & décor, graphic design, entertainment . . . ) Producer / Consultant / Creative Lead
Recent Event Proposal
Prepared for: Realtors in the Los Angeles Area
Prepared by: Ronnie Caplan
Proposal for Private Art Events within Available Homes for Sale
Objective
Creative Arts & Events, in association with Faraci Art + Design, LLC
(FA+D) focuses on expanding awareness of emerging through mid-career contemporary artists through specialized
exhibits and partnerships with galleries, events, and alternative venues. Based in Los Angeles, FA+D currently
produces events throughout California, and manages local, national, and international artists.
Creative Arts & Events believes there is an opportunity to collaborate with realtors in the Los Angeles area to utilize
vacant properties for sale as temporary venues for private art sales and exhibitions. The events would provide FA+D
with unique locations to showcase the works of its artists and would expose the property to an expanded audience,
increasing its marketability.
The events would be private, invite-only exhibitions in order to target attendees which have the demographic profile
of art collectors and property owners and ensure that access to the property is limited.
Desired Properties
The ideal property would have one or more of the following characteristics:
Location: Homes located in well-established communities throughout Los Angeles such as Beverly Hills, Malibu, Santa
Monica, Hollywood Hills, Marina Del Rey, Pacific Palisades, etc.
Architectural Design: Properties with a unique or significant architectural design aesthetic,
modern homes are ideal but additional styles will be considered.
Accessibility: The property would preferably be uninhabited and unfurnished (but not required).
In many cases FA+D will partner with furniture designers for the event to create seating areas within
the space that showcase the designs as well as a seamless pairing of home, art & furniture that
allows attendees to visualize the potential of the space.
Event Details:
A typical event would run from 7:00 - 11:00 pm with a maximum of 150 guests throughout the course of the evening.
A cocktail reception with musical entertainment will be provided. Creative Arts & Events, in conjunction with FA+D, will produce the event, including:
• Curator Services: Art selection, transportation, installation & removal;
• Food & Drinks: Appetizers and light food will be served in addition to a selection of wine and beer but
occasionally a limited bar is also provided;
• Musical Entertainment: Music for the evening will be paired with the aesthetic of the art collection and
property. It can range from downtempo lounge music to string quartets;
• Marketing & Press: Printed invitations will be designed, printed, and distributed by FA+D to its database of clients and art influencers. In addition the realtor will have the opportunity to extend invitations to its list of clients that may be interested in the particular property or the event. Press releases will go out through the network of press contacts, through both Creative Arts & Events and FA+D
• Insurance will be provided - both event insurance and art insurance. Any additional contents insurance for coverage beyond the event insurance would be the responsibility of the home owner (which is why empty or staged homes are preferred); and
• Security: Security will be provided to ensure that access is limited to attendees who have received an
invitation and manage any additional security needs throughout the evening.
Upcoming events for August or September which are currently available for the program include:
Invisible Children
A collection of urban art along with vintage and contemporary music photography with sales benefiting
Invisible Children, a charity organization providing education and social services to children in Uganda.
Anticipated attendees will be from the music, film, and fashion industries.