Matthew Defede
Web Design,
New York New York United States
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Redesign current web site for multiple brands & add new functionality to existing web sites.
Web Design Consultant North Wales, PA •Working on branded pharmaceutical products and online promotional items such as banner ads, e-mails, online newsletters, Flash e-mails and full product web sites.
•Collaborating with outside designers and outside design groups for ROCHE, such as Avenue A Razorfish, Ogilvy Interactive and Digitas Interactive.
•Developed S.E.O Strategies with brand team and Interactive marketing
•Created web site structure and usability using site maps and wire frames
•Created campaigns for Social Media for Face Book, My Space, Twitter & You
Tube
Interactive Art Director Hanover, NJ KRAFT Foods & RJR Nabisco •Develop and maintain Kraftfoods.com corporate website.
•Design and develop online promotional materials working with marketing &
Several of the Kraft food brand sites.
•Created web site structure and usability using site maps and wire frames
•Created branding system and graphics standards to maintain consistency in how company brand was graphically displayed on all printed materials.
•Developed and maintain corporate website.
•Manage all graphic design requests from marketing department with a staff of 15, including advertisements, publications, marketing and sales support materials, media kits, proposals, presentations, and architectural renderings.
•Designed projects based upon specifications from marketing department, such as for packaging, print materials, promotions, subway signs, billboards, media kits, and sales materials.
•Managed all deals with outside printing vendors.
•Oversaw specialty advertising on the company network brand online and offline development, including web graphic pop-up ads for large-scale clients, including Tropicana, BMW, and GE.
•Designed and developed the About .com website and all online marketing materials such as direct e-mails, banner advertising and flash motion
graphics
Senior Art Director Somerset, NJ Shelcore Toys •Managed staff of four, including art department, designing all packaging/marketing materials, such as brochures, sales sheets, and displays.
•Hired outside printing and supply vendors.
•Directed photo shoots, typically of child playing with toy manufactured by company for print ads.
•Set up finished artwork with final mechanics for press, using in-house department.
•Designed and produced consumer and pharmaceutical packaging, such as product shrink-wrap for Pepsi products, Rogaine, and Avon etc.
•Managed/maintained company website, designing advertising.
•Performed pre-press work using Taiga Space workstation to develop film separations.
•Designed daily advertisements, including auto ads for car dealerships.
•Oversaw work with outside vendors for direct-mail advertising, sending information to fulfillment houses.
•Designed and produced newspaper ads, such as for produce and car dealers.
•Developed presentation materials for account executives, including media kits and comp ads.
•Retouched photos, from weddings to book covers.
•Created special effects using C-prints, ink, and airbrushing, to alter problematic areas on photos subjects.
•Manage pre-press film production, dark room composing, proofing, and conventional film stripping for clients such as National Lampoon, M Magazine, Channels Magazine, and WWD Magazine.