Chrisine Cavataio
Jewelry Design,
Commack New York United States
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Owner and designer Christine Cavataio’s past history in Directing and developing brand marketing as attributed to the success of some of the major brands today. Working with Polo/Ralph Lauren, Abercrombie and Fitch and others during the years of their greatest growth as a brand has given her the experience needed to help move any company from ordinary to the extraordinary.
This is a portfolio of my jewelry design work if you want to see some of my graphic design work please go to http://www.ccdesigns.info
MARKETING DESIGN CONSULTANT
Promoting materials via Graphic Design, Video and Web
15 years graphic design marketing experience
SKILLS
Graphic design
Website design
Marketing collateral
Branding/identity
Campaigns
Flash introduction: http://www.rosendales.com
Website design: http://www.steamheatdesigns.com
Video samples: http://www.wellcomemat.com/ccavatai
Work samples: http://www.styleportfolios.com/ccavatai
Proficient in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Quark, Flash, Dreamweaver, FinalCut Pro, Motion, and DVD Pro.
Home Office Includes: Mac ox 10.6.4, Fax, Copier, High-Speed Internet, and Telephone.
WORK HISTORY
Clients serviced since 1998
Details, a restaurant
3 years
Logo design
The design of a DVD press kit including promotional video I have done for him on the restaurant “Rosendales” and the packaging of the press kit.
Produced over 5 videos for promotional use of the restaurant.
Produced a 12 page brochure for Bocuse D’ Or USA event
Luna Aromathology
1 year
Developed and created marketing materials for beauty product line.
Researched trends and materials for product line.
Developed theme and packaging, logo and promotional materials (photography, signs, catalogs, brochures, cards, press kit, and website) for line.
Promoted the line at trade shows and developed trade show displays and backdrops.
Researched and contacted stores for sales and worked with salespeople to distribute line. Luna was sold in Bergdorf Goodman and Hotel Del Coronado in California amongst others.
Structure
Designed store fronts, hangtags for sportswear and 7 videos for in store use.
The hangtag designs received a “How” award in their magazine edition competition 2001.
Longaberger
Designed product textile prints and surface designs for pottery.
Contractual Work
Worked with various organizations to produce brochures, logos, hangtags, videos and graphic tee shirt designs.
ABERCROMBIE AND FITCH
Director Merchandise Marketing
1995-1998
Managed marketing and creative design of graphics and packaging for merchandise. i.e.: logos, hang tags, all paper marketing, and web site design.
Maintained continuity between the brand, its customer and the marketing of the brand.
Relocated marketing design that was being done with outside sources and brought it in-house which saved the company thousands.
Enforced our brand identity throughout our labeling in order to keep maintain strong brand recognition and saving the company greatly in the price of manufacturing so many various woven labels.
Directed and arranged photo shoots for the jeans labeling and directed my staff as to the design for the hangtags and flashers.
Marketing was geared to depict a lifestyle that our customers aspired to.
Previously employed as Freelance Fabric Print Designer with TOMMY HILFIGER (1993-1995); Art Director with Calvin Klein (1989-1993); Art Director with Polo/Ralph Lauren (1983-1989).
EDUCATION
Fashion Institute of Technology
*References available upon request.
HOW for design of hangtags for the clothing line Structure
Different write ups online about the Steamheat design jewelry: