Brief Summary
Creative Director, Digital Media Strategist, Engagement Manager
20+ years of creative digital media strategy and production experience across Interactive and Online projects. Strategic, creative and digital project management roles with 15+ years in senior positions. Conceived, researched, defined goals, proposed & managed execution on large and successful client media content from Exhibits to Web.
Award-winning creative digital content concept and production development for clients such as 3DMirage, Bozell Worldwide, Cantor/eSpeed, Life Magazine, Lowe Advertising, Meta4, Philip Morris, Poppe Tyson, Prudential, Simon & Schuster, Sony, Time Warner, Touchtunes, Viacom, Wunderman Worldwide, Young & Rubicam, ZStrata LLC.
Successful online agency engagements, eCommerce planning and interactive media production management.
Client successes include Merrill Lynch, Cantor Fitzgerald, Chase Bank, eSpeed, Internal & External Communications (Intel, MCI), iXL, JWT Interactive (Qwest), Kirkland Lake Gold, Meta4 (Citibank), Sony.
Innovative creative exhibit & marketing event presentation designs for clients including Asia Society, Burson Marstellar (Hyperion, IBM), Caribiner (Ford, Kodak), Click3X (Samsung), eSpeed, Friedman/Fairfax Publishing, IDT Communications, Philip Morris, Staging Techniques (Microsoft), Virtually Real Group, World Gold Council.
Expertise to deliver results across digital branding, user-experience design, info architecture, team management, client relationship cultivation, cross-selling and distribution strategy. Specific capabilities include:
o Needs assessment, review of detailed RFPs and solution specification in tandem with creative & technical teams. Authored project winning proposals, managed budget planning and supervised project execution including creative service coordination, interactive content planning & design, tech integration, progress reporting and final QA testing.
o Strategic development of innovative digital audience & user experiences with technical implementation expertise to clearly communicate across complex ideas, markets and clients. Project awards include Marcom Awards, Webby, MacWorld Best of Show.
o Unique production experience and practice knowledge with intuitive skills to evaluate emerging technology options and manage challenges
and the ability to develop alternative production strategies as needed.
o Team leader and motivator of design and production teams skilled in recruiting, hiring, training and inspiring. Built talented digital media teams across creative and technical disciplines including; user interaction research, info architecture, interface design, art direction, animation, video streaming, Web 2.0 user-centric application development, collaboration software implementation and technical integration to client Enterprise.
Experience:
2006-Current: Light Fantastic Studios -Executive Producer, Digital Media Consultant
Clients: 3DMirage, Asia Society, Click3x/Samsung, Forge Media, InTV, Kirkland Lake Gold, Planar/Coolsigns, Prudential, StagingTechniques, Touchtunes, Video Corp. of America, VirtuallyReal, Zeluck Inc, ZStrata LLC
2000-2008: ZStrata LLC - Client Partner / Content Director (*2006-08 as senior consultant)
Clients: Cantor Fitzgerald, CantorCO2e, DJM Realty, eSpeed, Prudential, Ripco Realty, Soundview Investments, Virtually Real Group
1998-2000: Channell Communications - Executive Producer, eCommerce Strategy Director
Clients: Cantor Fitzgerald, Chase, GymAmerica, Huntington Learning, LivePerson, Merrill Lynch, New York Life, Pseudo, Qwest Communications
1996-1998: Light Fantastic Studios - Executive Producer, Digital Media Consultant
Clients: Burson-Marstellar, FashionMusic, IDT Communications, iXL, Lowe Advertising, Morgan Stanley, Prudential, Valentino, V2 Entertainment
1992-1996: Arc Studios International - Senior Vice President - Creative Services
Clients: Bozell, Colgate, Dow Jones, Doubleclick, GNC, Mastercard, Poppe Tyson, Simon & Schuster, Sony, Viacom, Wunderman, Y&R
1988-1991: Freelance Digital Producer, Designer & Interactive Media Consultant
Clients: ArtMachines, Bozell, Caribiner, Citicorp, Cortez-Seidner, Eastern Computer Graphics, DDBNeedham, Intel, JPMorgan, McCann-Erickson, MCI Communications, Merrill Lynch, Texas Instruments
1985-1988: Merrill Lynch, Manager, Executive Presentations, Investment Banking, NYC
1982-1985: Freelance Computer Artist / Photographer / Computer Graphic Consultant, NYC
1980-1982: The Mirrer Group, Inc. / Mirrer Image Productions Video Producer, Media Director, NYC
1975-1979: Freelance Video Producer / Photographer, San Francisco / Los Angeles, CA
Education:
Arizona State University, BFA / Photography & Multimedia 1975
Emerson College, Boston, Mass; Theatre & Communications
Member:
ACM/ Siggraph, IICS, NYNMA/SIA, NYCoF, LISTnet
Listed: Who's Who Worldwide, Who's Who in Communications
Conference & Event Speaker:
Multimedia Expo, Toronto
NYNMA Conference, New York
New York PC Expo, New York
Siggraph, New York Chapter
