Yvonne Ryding lacked an online US presence and needed to keep the already existent Yvonne Ryding brand consistent throughout the pages. MC used the homepage to tell a story about the product and Yvonne Ryding as well as serving as a navigational hub for other important areas of the site. MC also enabled the skin care products to be purchased online with a custom e-commerce cart and incentivized users to like the page by offering a discount coupon, production information, and tips on the Facebook fan Page.