Theoria is a PR agency born in 1989 to provide services for those pertaining to the world of sport. Logotype - the name 'Theoria' is our 'trademark'. It is recognized by all our customers, and we do not intend to change it. Icon: the graphical sign that will replace the spiral or will take it to the next level, should become a “trademark” that can lend itself to be used alone, in time or in particular cases, as well as paired with “theoria”. The new logo will be displayed on all corporate materials, website, business cards, documents. Concept: Focus on target. Techniques: Illustrator CS5. Commitment: Concept, Graphic Design.