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Arielle Jordan
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Client: Farmers Insurance. Print, 8.5 x 11. Copy and Art Direction by Arielle Jordan, 2013. ("It was 1989. The Loma Prieta earthquake occurred just outside San Francisco, during the warm-up for the third game of the 1989 World Series. It was the first major earthquake in America to be broadcast on live television and left 12,000 people without homes. Farmers employees created an Earthquake Fund to raise money for the victims and provided items such as can openers and blankets. At Farmers, we believe that a small gesture can go a long way. For us, it’s about more than insurance.")
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