In the latest campaign created by Cossette, the FQSA�s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers� lives as well as provide help. The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them. Credits Client: F�d�ration qu�b�coise des soci�t�s Alzheimer - Sylvie Grenier, Laure Barnouin Chief Creative Officer: Peter Ignazi, Louis-Philippe Tremblay Creative Director: Richard Rochette-Villeneuve Copywriter: Fran�ois-Julien Rainvillea Artistic Director: Alexandre Jutras, Dorian Coureau Business Lead: Mario Deschambault Product Lead: Jo-Annie T�treault, �tienne Bolze Strategy: David Thomas, Andr�ane Voyer Media: Olivier Gilbert, Jean-S�bastien David Producers: M�lissa Audette, Michel David Production House: SOMA Director and Photographer: Christian Tremblay Director of Photography: Jonathan Decoste Editor: Marc Denault Post-Production: Attraction Post Recording Studio: Lamajeure Audio Engineer: Mathieu Morin