Brief Summary
A collection of my work including Advertising campaigns, Identity & Logo design and communication design.
Clients
Citibank, Coca Cola Limited, Orange (France Telecom), DBS Bank, Far East Organization, Lee Hwa Jewellery, Wing Tai Asia, F&N, Sprite China, Saxo Capital, Toshiba Notebooks, iriver and Sentosa.
Professional Experience
WORK EXPERIENCE
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2010 - Current Freelance Creative
• Freelance in TBWA/Group, Publicis Singapore, ManghamGaxiola, Watersedge, Peppermint Design, Lowe Singapore.
2007 - 2010 Euro RSCG Singapore | Creative Group Head
• Lead creative teams in projects, to supervise and review creative teams’ work.
• Capable of taking through-the-line regional & local campaigns from conceptualisation to production and FA.
• Directing and supervised the production of TVC and photography sessions.
Accounts I worked on: Coca Cola Limited, Orange, DBS Bank, Far East Organization, Lee Hwa Jewellery, Wing Tai Asia, F&N, Sprite China, Saxo Capital.
2001 - 2007 AGI Communications Pte Ltd | Senior Art Director
• Took through-the-line campaigns from conceptualisation to production and FA.
• Took on pitches and had a hand in winning major accounts like Toshiba Asia, Panasonic Mobile Phones, Lyxor Asset Management, Jurong Point, Minolta Cameras and UOL Group.
• Directing and supervised the production of TVC and photography sessions.
• Awarded Gold and Silver by the Portfolio.com Awards.
Accounts I worked on: Toshiba Asia (Notebooks), Sentosa, Marriott Hotel, UOL Group (Southbank), iRiver, Panasonic (Mobile Phones), Lyxor Asset Management, Jurong Point, Goldheart Jewellery.
2000 - 2001 DNC Worldwide Partners Pte Ltd | Art Director
• Took through-the-line campaigns from conceptualisation to production and FA.
• Worked on BTL materials as well as recruitment advertising.
Accounts I worked on: Fuji Film, Hilton Singapore, NTUC Unity, Komoco Motors (Hyundai), Pioneer Electronics, World Kitchens (CorningWare, Corelle & Visions), Far East Drugs (Enervon).
1998 - 1998 The Ad People | Graphic Designer
• Created ATL / BTL campaigns for various accounts.
Accounts I worked on: American Express, Pan Pacific Media, Asia Money World, AIA Co. Ltd.
1994 - 1996 Seagate Technology International | Engineering Assistant
• Assisted QA Engineer in product quality assurance.
EDUCATION
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1999 - 2000 RMIT University, Melbourne Australia Bachelor of Arts (Advertising)
1996 - 1997 Institute of Advertising Singapore Adv. Diploma of Business (Advertising)
1988 - 1991 Ngee Ann Polytechnic Diploma in Electronics
1984 - 1987 Clementi Town Secondary School GCE ‘O’ Level
1978 - 1983 Jervois East Primary School PSLE
PRACTICAL TRAINING
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1998 - 1998 Saatchi & Saatchi - Internship
• Assisted on accounts like P&G (Olay), Raffles Hotel Arcade and Qualcomm International.
1997 - 1997 Ogilvy & Mather - Internship
• Assisted on accounts like SIA Cargo, Pacific Internet and KFC.
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